네스프레소 페이백Coffee is something every Korean drinks at least once a day. Moreover, through the pandemic, home cafes have become a lifestyle, and coffee has now become a daily essential that can be easily experienced at home or at work. Offline activities are increasing after the pandemic, but as we enter an era of high inflation, more and more people are thinking about ways to save on the cost of a cup of coffee they drink every day. Accordingly, the coffee industry is offering various types of ‘coffee membership’ programs that can be selected according to individual tastes, including a reasonably priced coffee subscription service. Accordingly, premium coffee brand Nespresso is targeting consumers of the MZ generation who pursue reasonable premium consumption through the ‘Machine 100% Payback’ program.
Recently, work patterns have become more flexible, and a new trend has become established in ‘desk interior (desk + interior)’, which decorates an individual’s work space with items that show one’s taste and lifestyle, and comes in 6 unique colors and compact sizes. The Vertuo Pop coffee machine is also in the spotlight as an essential desk interior item. This is because it functionally provides coffee, the soul food of office workers that is inseparable from work, while providing visual satisfaction with vibrant colors. In particular, the optimal coffee taste created by Vertuo’s barcode brewing is the best option for the MZ generation who cannot give up both taste and quality, and it is also cost-effective through the recently launched machine price payback service.
This is because if you purchase Vertuo Pop through ‘Machine 100% Payback’, a discount of 18,250 won will be applied to each coffee purchase up to 12 times in total, allowing you to receive 100% of the price of Vertuo Pop back. It is expected that there will be a great response from the MZ generation to the new membership program, as it can greatly lower the psychological barrier to price for young consumers who were hesitant about it.
If you add ‘regular coffee delivery’ to this, you can receive an additional 7% coffee discount and free delivery, and it can be applied in conjunction with other promotions run by Nespresso, so you can expect even greater discounts. After applying for regular delivery, you can cancel at any time without prepayment or penalty, so you can enjoy a variety of coffees tailored to each consumer’s coffee taste, quantity, and cycle without the burden of contracts or regular payments. Consumers are continuing to respond positively to ‘Nespresso Club Plus’ as it provides abundant benefits to existing consumers who have used Nespresso machines.
Copyright © 2024 Wedding21. All rights reserved.
